Instagram is an online mobile application that is necessary for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter as well as fast become a highly sought after social media tool. Instagram was originally developed so as people could apply different filters to photographs they had taken on their smartphones and would allow the actual easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but buy instagram likes videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There to become more than 300 million Instagram users all through.
Approximately 70 million photos are uploaded per weekend.
The account is ‘free’ to organise so the numbers of low barriers to admission.
It is really a medium that allows for easy sharing of content twenty-four hours a day.
What connected with success have businesses achieved using Instagram?
Businesses while Levis, L’oreal and any huge selection of others are able the following the tool to:
To increase awareness of those products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract leads to build relationships with their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses resulting from its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos to posted and shared folks either wearing or basic products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as little business businesses have been able to leverage the ability of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they’ve got achieved this through the of attractive photographs of their own food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would become in or search for.
Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram records. This ‘influencer’ group makes sure that there are a couple of eyeballs there ready to view your goods. The audience has recently been created for you. The engagement has been formed and experiencing this finding your product uploaded onto their Instagram feed or featured along with a blogger or popular Instagram account holder will in order to to expand your audience faster. Therefore taking time to identify key ‘influencers’ in your industry and how you can tap into this is very important.
Hashtags – What light beer?
How are they going to be once had increase business exposure?
I recommend that if you are interested in getting onto Instagram you spend time up front doing your Hashtag research. Hashtags are tags in which you can add in a caption of images that you upload. Set up a hashtag you have to have use the # symbol at the front side of the tag and afterwards add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags mainly because are also popular on Twitter exactly what you are not take auto insurance online observe some involving how they have been used. The purpose of the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.